About Samuel

Samuel Cairnduff is an experienced arts and cultural management professional, a lecturer and consultant, who has worked internationally as a leader and manager in the arts. His work focuses on the intersection between culture and society, grounded in a passionate belief in the capacity of cultural institutions to transform lives and communities through ethical and empathetic engagement. 

Samuel’s PhD research examines the concept of cultural leadership in Australian symphony orchestras; the outcome will be a new model of leadership for performing arts organisations. The research explores the fundamental nature of arts and culture in our society, in order to develop and improve its leadership and engagement practices. Through his teaching and mentoring Samuel is dedicated to building the next generation of industry leaders who will amplify the potential of culture and contribute to social cohesion and progress. 

Samuel has an established industry career. Based in London for 10 years, he ran a concert production, touring and media company, SJEMG, with an active presence across the UK. He produced stage shows in the capital and on tour including Patricia Routledge: Facing the Music, the Stephen Sondheim Society Student Performer of the Year Awards and Fascinating Aida at St James Theatre; presented Tommy Emmanuel in concert at Leicester Square Theatre; represented UK tours for Claire Martin and Richard Rodney Bennett, Jessie Buckley and Daniel Boys; curated 3 festivals at Kings Place; relaunched The Pheasantry, a music venue in Chelsea; and was engaged as publicist for legendary artists including Marvin Hamlisch, John Williams and Charlie Watts. He was a judge at the 2014 London Cabaret Awards and a regular guest on BBC Radio London.

Returning to Australia in 2016, Samuel was Director of Marketing, Communications and Public Affairs at the Tasmanian Symphony Orchestra from 2017-2022. He led strategy in the areas of audience development, marketing, sales and communications.

Samuel has sat as a director on the boards of Bethlehem House Hobart, a housing facility for homeless men; the internationally recognised baroque ensemble Van Diemen’s Band and is a member of the City of Launceston Cultural Advisory Committee. He holds a BA (LaTrobe, Media and Cinema), an MBA (Deakin), is a member of AICD and an alumnus of the 2018 Tasmanian Leaders Program and the 2020 Australia Council Arts Leaders Program cohort. 

He lectures in Arts and Cultural Management at Deakin University and teaches media and communications at the University of Melbourne.

Samuel has a parallel background as a professional pianist; he spent 5 years performing onboard cruise ships, and was engaged as resident pianist at the Dorchester, Claridges and Savoy hotels in London. He recorded a 6-CD set of solo piano music in 2012, released worldwide by Silva Screen Records.